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SEO is a topic that’s surprisingly complex. There are so many moving parts — from SEO fundamentals like on-page optimization to technical matters like site architecture — that it can be overwhelming at times. Over the years, we’ve helped our clients implement SEO strategies. And we’ve learned a lot about SEO along the way — what works and what doesn’t – how much it costs, and the best ways to save money on SEO. Whether you’re working with an SEO agency or doing it yourself, here are some of my top tips for saving some money. 1. Choose a long-term SEO strategy The first thing you should do is choose a long-term SEO strategy. SEO is a long-term commitment. If you’re trying to make a quick buck, you’re in for a big disappointment. And keep in mind that the SEO landscape is constantly changing, so SEO strategies and techniques come and go. That’s why it’s so important to have an SEO strategy that’s designed to last. Long-term SEO strategies take time before they really start to pay off. So, make sure you’re prepared to commit to that long-term strategy. 2. Use the right tools You know what’s more expensive than the BEST tools? …Using the wrong ones, and having to start over! Investing in the right resources will help you optimize your website. So, make sure you’re using the right SEO tools for the job. If you aren’t sure what tools/resource you might need, hop on a call with one of our experts and let us get you pointed in the right direction: Schedule a free strategy call. 3. Focus on off-page SEO Everyone obsesses over on-page SEO (for good reason), but off-page SEO has a major impact on your site as well. Off-Page SEO refers to any SEO strategy that’s not used on your site. For example, off-page SEO can include link building, which is a powerful way to get your site ranked. Plus, off-page SEO can help you build authority in your niche. Ultimately, it’s important to remember that SEO done right may not be cheap, but SEO done wrong will cost you a fortune eventually! If you want to learn more, just ask us how to reduce the cost of SEO. Are you Ready To Get Started With SEO? Running an SEO campaign by yourself can be challenging, even with the tips and resources available to you. That’s why FX2 Digital is here to take care of your SEO campaigns for you. With our SEO strategies , you can focus on your core activities while we work in the background to deliver results for you and your business. Contact us today to get started!